Although big data is the trend of the times, it can also bring a lot of convenience and progress to our lives, but when your life may be completely exposed to others, or even monitored. Should we take this matter seriously and protect our personal privacy while enjoying the progress and convenience brought by technology?
When the big data era was just emerging a few years ago, there were many discussions about big data and personal privacy.
However, with the growing popularity of big data, the situation of big data invading personal privacy is becoming more and more serious, but people seem to have lower and lower requirements for privacy, and some people do not take this issue seriously.
Previously, as long as we didn’t punch in on social networking sites, we could avoid our whereabouts being disclosed; Now, even if we no longer actively punch in, big data will automatically reveal your whereabouts.
Don’t believe it? Think back, will your social networking site often pop up notifications, asking if you are in a certain place, and asking to verify some information about the place, such as address, phone number, whether there is a parking space, business hours, etc? When you use the navigation system, can you often detect the whereabouts of your friends?
Maybe people don’t care about this, but there is no doubt that people with a mind can definitely infer or track your whereabouts from it.
The Internet, social networking sites and online shopping have become an indispensable part of people’s lives. When users browse websites, they will inevitably leave various personal information, including name, address, phone number, birthday date, credit card information, social networking sites, personal preferences, shopping habits, etc.
In the past, businesses may only use these data to analyze or infer users’ preferences and expected items they will need to make personalized publicity.
For example, if a pregnant user browses some product promotions of newborn mothers on the Internet, the social networking site will give priority to pop up relevant pregnant women information. In the future, search engines are expected to evolve to a certain extent – they do not need to conduct any search, and they can automatically send information through user behavior.
This also means that if the user enters a certain itinerary in the electronic calendar, the search engine will automatically send the relevant information, such as the way to the destination, the time required, traffic information, weather forecast, etc., to the user before the user carries out the relevant itinerary.
As long as you have a mobile phone in hand, network media and telecom operators can grab a lot of data from it.
Although these captured big data and analysis are anonymous, that is to say, network media and telecom operators can only speculate the identity of users through these data, without knowing the real identity of users; However, as long as someone wants, they can peek at all the information.